A Commitment to Customer Satisfaction (Customer Focus Ep. 2)

Continuing their discussion of customer focus, host Dale Dixon and executive advisor Ron Price talk about customer perception, the noise that gets in the way of customer focus, and how customer connection can be a business differentiator. Ron discusses the Kano customer satisfaction model, and the three levels of customer focus. He tells us how personal touch is possible regardless of the number of customers a company has, and how to see the world through the customers' eyes. He gives questions to understand the customer experience, and ideas to make customers your best brand ambassadors.