Dr. Lisa Aldisert, Hr.com, September 2020
An opportunity for leaders to sharpen the saw and up their game.
Virtual leadership is now an essential skill as a result of living through the pandemic. Recent announcements by large tech companies such as Google and Salesforce.com that they expect their employees to work remotely until next summer are harbingers of what we can expect in the near term. Read more.
The 4 Levels of Listening
By Dr. Evans Baiya
So much has changed because of COVID-19, including the needs of your current and potential customers. Now more than ever, companies should be listening to their customers. One of the keys to recovery is truly understanding what your customers need and adapting your offering(s) to their requirements. Your ability to listen will become key to your survival as you innovate through the pandemic economy.
Dr. Evans Baiya, Innovation Management, August 2020
In this article, we’ll look at three ways to engage customers and create products they want to buy right now.
By Dr. Evans Baiya
While the pandemic has been difficult for all us economically, as business owners, we never run out of opportunities. No matter the business climate, there is always a chance to do something new and something better—you just have to find it.
This has never proven truer than now, with the way business has been forced to change and adapt due to lockdown. Businesses that are looking for opportunities are finding them, and those that aren’t are facing the consequences.
By Dr. Evans Baiya
When planning or navigating a pivot, how do you know if you are pivoting in the right direction? Answer simple questions to validate your pivot and execute on four actions to help create speed-to-market.
By Tanja Yardley
By Holly Mitchell
By Whit Mitchell
“Any salesperson who is not selling behaviorally is, at best, only 25-50% effective.”
I heard this quote during a seminar given by Judy Suiter. It certainly caught my attention and pushed my interest to discover what selling behaviorally meant.
In this short video, TCL faculty member Whit Mitchell talks about how Customer focus is recalling from day one that the most important customers you have are the people who are directly reporting to you. He discusses why this leadership skill is vital to success and ways to improve it.
In this the final episode of the Customer Focus series, host Dale Dixon and executive advisor Ron Price talk about understanding your ideal customer. Ron unpacks the Drucker Five, his three tips for defining your ideal customer, and ideas to align your business model with your customer. He also tells us when it makes sense to say no to a customer.
