customer focus

Four Ways to Innovate Right Now

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By Dr. Evans Baiya

While the pandemic has been difficult for all us economically, as business owners, we never run out of opportunities. No matter the business climate, there is always a chance to do something new and something better—you just have to find it.

This has never proven truer than now, with the way business has been forced to change and adapt due to lockdown. Businesses that are looking for opportunities are finding them, and those that aren’t are facing the consequences.

Validate Your Pivot with Innovation

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By Dr. Evans Baiya

When planning or navigating a pivot, how do you know if you are pivoting in the right direction? Answer simple questions to validate your pivot and execute on four actions to help create speed-to-market.

Navigate the Storm Using Innovation and the Talents of Your Team

Four No-fail Selling Techniques

The Key to Increasing Sales—Behavioral Selling

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By Whit Mitchell

“Any salesperson who is not selling behaviorally is, at best, only 25-50% effective.” 

I heard this quote during a seminar given by Judy Suiter. It certainly caught my attention and pushed my interest to discover what selling behaviorally meant. 

Customer Focus: The Foundation of Your Business

In this short video, TCL faculty member Whit Mitchell talks about how Customer focus is recalling from day one that the most important customers you have are the people who are directly reporting to you. He discusses why this leadership skill is vital to success and ways to improve it.

Identifying Your Ideal Customer (Customer Focus Ep. 3)

In this the final episode of the Customer Focus series, host Dale Dixon and executive advisor Ron Price talk about understanding your ideal customer. Ron unpacks the Drucker Five, his three tips for defining your ideal customer, and ideas to align your business model with your customer. He also tells us when it makes sense to say no to a customer.

A Commitment to Customer Satisfaction (Customer Focus Ep. 2)

Continuing their discussion of customer focus, host Dale Dixon and executive advisor Ron Price talk about customer perception, the noise that gets in the way of customer focus, and how customer connection can be a business differentiator. Ron discusses the Kano customer satisfaction model, and the three levels of customer focus. He tells us how personal touch is possible regardless of the number of customers a company has, and how to see the world through the customers' eyes.

Is the Customer Always Right? (Customer Focus Ep. 1)

Host Dale Dixon and Executive Advisor Ron Price discuss Customer Focus and why he classifies it as a leadership skill instead of a frontline skill. Ron defines the two types of customers, breaks down the SIPOC Model, and gives tips for enhancing customer focus every day. He also gives examples of industries that have used customer focus to enhance business, and one industry that is not excelling at customer focus. Join us next week for a continuation of our discussion on Customer Focus.

How to Create a Focused Brand

Today our guest is Justin Foster, who is an Austin-based brand strategist and the cofounder of Root + River. Justin tells us how growing up on a ranch shaped his business life, and why creating a focused brand is the best way to grow your company. Learn how to determine what your brand should be, three things to do to get there, and the power of creating a heart-based message to reach your audience. Follow Justin at @fosterthinking

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