customer focus

By Whit Mitchell

“Any salesperson who is not selling behaviorally is, at best, only 25-50% effective.” 

I heard this quote during a seminar given by Judy Suiter. It certainly caught my attention and pushed my interest to discover what selling behaviorally meant. 

In this short video, TCL faculty member Whit Mitchell talks about how Customer focus is recalling from day one that the most important customers you have are the people who are directly reporting to you. He discusses why this leadership skill is vital to success and ways to improve it.

In this the final episode of the Customer Focus series, host Dale Dixon and executive advisor Ron Price talk about understanding your ideal customer. Ron unpacks the Drucker Five, his three tips for defining your ideal customer, and ideas to align your business model with your customer. He also tells us when it makes sense to say no to a customer.

Continuing their discussion of customer focus, host Dale Dixon and executive advisor Ron Price talk about customer perception, the noise that gets in the way of customer focus, and how customer connection can be a business differentiator. Ron discusses the Kano customer satisfaction model, and the three levels of customer focus. He tells us how personal touch is possible regardless of the number of customers a company has, and how to see the world through the customers' eyes.

Host Dale Dixon and Executive Advisor Ron Price discuss Customer Focus and why he classifies it as a leadership skill instead of a frontline skill. Ron defines the two types of customers, breaks down the SIPOC Model, and gives tips for enhancing customer focus every day. He also gives examples of industries that have used customer focus to enhance business, and one industry that is not excelling at customer focus. Join us next week for a continuation of our discussion on Customer Focus.

Today our guest is Justin Foster, who is an Austin-based brand strategist and the cofounder of Root + River. Justin tells us how growing up on a ranch shaped his business life, and why creating a focused brand is the best way to grow your company. Learn how to determine what your brand should be, three things to do to get there, and the power of creating a heart-based message to reach your audience. Follow Justin at @fosterthinking