Complete Leader Articles

What do you REALLY want?

The ONE Thing That Can Change Everything… By Patrick Ensign What do you want most for your business, your family...and you? How do all of these wants align with the actual work you do and the decisions you are making for your company? Asking yourself these questions is the first step to gaining clarity. When you have clarity about what... read more

The Complete Guide on How to Receive Feedback

Receiving critical feedback is one of the most difficult aspects of leadership. For years, I’ve been working to become a better receiver of feedback. Even after hundreds of tough conversations, I still cringe when someone starts sharing a tough message with me. My heart rate still races. My first impulse is still to defend myself. I’m... read more

Looking Back on 15 Years of Price Associates

This year Price Associates celebrated 15 years of serving customers and helping leaders grow and change their worlds. Founded by Ron Price in 2004, the company has grown and evolved as seasoned advisors joined the team—and brought their expertise to clients. We sat down with Ron to talk about the early years and some of his favorite memories... read more

Dr. Jeremy Graves Joins Price Associates Team

And talks to us about rock stars, hockey, and generations in the workplace Price Associates is pleased to announce that Dr. Jeremy Graves has joined the team at its Boise office. Jeremy is a generational strategist, professor, author, speaker, and leadership coach. He believes that encouraging leaders to feel comfortable in their own skin... read more

Greatness Starts with Optimism

By Mindy Bortness When I was working in the marketing department of The San Diego Union-Tribune, a job I loved from the moment I stepped in and sparked a love for hiring intelligence, I used to sign my name with a smiley face. Every memo, email or handwritten thank you note, I always signed: Thanks, Mindy This little act of cheer was... read more

Using Assessments to Motivate Your Sales Team

By Holly Mitchell When I owned my small business in Boise, Idaho, I decided to run an incentive program amongst my sales team to help them be more goal oriented and to drive sales. I told them that the first person to reach sales of $25,000 for the month would be celebrated with a spa day provided by the company. I encouraged the team members... read more

Mentoring for the Future

Featuring Ron Price, In Trust Magazine, Fall 2019 "Wax on, wax off," instructs Mr. Miyagi as he instills the fundamental basics to Daniel, who would grow to be The Karate Kid. The classic movie follows the developing relationship between the martial arts master and his young student. It's a mentorship made in Hollywood heaven. But mentors... read more

Agility and Experimentation: An Innovator’s Advantage Academy Update

By Dale Dixon, "The number-one threat to old and big brands is the lack of agility. We must react at the speed of market, or faster." Dr. Evans Baiya Jennifer Didonna has worked at Better Business Bureau Northwest + Pacific for two months as the marketing coordinator. In mid-October, she experienced a day with the Innovator's Advantage... read more


Price Associates is pleased to announce that Holly Mitchell has joined the team at its Boise office. Holly is a leadership coach, sales trainer, and speaker. She works to empower businesses and individuals to transform their sales strategies, leadership skills, and company cultures—and reach their highest potential. Her work focuses on training... read more

Your Body as a Decision-Making Power Tool

By Jalene Case Plugging into our bodies’ way of communicating is like using a decision-making power tool. It quickly drills to the core. Whether we’re struggling to make tiny, seemingly inconsequential choices or gigantic, clearly life-changing decisions, our bodies know the answer first. It’s easy to rush through life without taking time... read more