Let Customers Help You Innovate During COVID

Dr. Evans Baiya, Innovation Management, August 2020

In this article, we’ll look at three ways to engage customers and create products they want to buy right now.

If you have an idea for a product or service but are uncertain about launching something new during the pandemic, rest assured that people are still buying. They are looking for solutions to the unique problems they are experiencing today, and if you have the solution they need, they will buy it. The biggest challenge for business owners right now is breaking through the noise. Read more.