storytelling

3 Ways to Develop a Story That Will Resonate with Customers

By Dr. Ranjit Nair Ph.D., Strategy for Life Magazine, April 2015

Twenty years ago, I used to listen to a San Francisco-based radio show every Friday at 4:59 p.m., right at the onset of happy hour and the beginning of the weekend. The show was a minute-long run down of the day’s headline news and ended with the announcer, Scoop Nisker, proclaiming, “If you don’t like the news you just heard, then go out and make some of your own!”

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