Dr. Evans Baiya

How to Make Your Customer Interactions More Effective

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The 4 Levels of Listening

By Dr. Evans Baiya

So much has changed because of COVID-19, including the needs of your current and potential customers. Now more than ever, companies should be listening to their customers. One of the keys to recovery is truly understanding what your customers need and adapting your offering(s) to their requirements. Your ability to listen will become key to your survival as you innovate through the pandemic economy.

Let Customers Help You Innovate During COVID

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Dr. Evans Baiya, Innovation Management, August 2020

In this article, we’ll look at three ways to engage customers and create products they want to buy right now.

Four Ways to Innovate Right Now

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By Dr. Evans Baiya

While the pandemic has been difficult for all us economically, as business owners, we never run out of opportunities. No matter the business climate, there is always a chance to do something new and something better—you just have to find it.

This has never proven truer than now, with the way business has been forced to change and adapt due to lockdown. Businesses that are looking for opportunities are finding them, and those that aren’t are facing the consequences.

Validate Your Pivot with Innovation

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By Dr. Evans Baiya

When planning or navigating a pivot, how do you know if you are pivoting in the right direction? Answer simple questions to validate your pivot and execute on four actions to help create speed-to-market.

During Crisis, Don’t Neglect Your Company’s Most Critical Asset: Ideas

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By Dr. Evans Baiya

It has been said, the best way to find your way around a new location quickly is to ask for ideas. As many of us are working from “new locations,” ideas are more important than ever. What is the best way to manage those ideas? How do you continue to engage your employees so they give you the best ideas?

Why Agility is Key to Companies Surviving the Pandemic

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Dr. Evans Baiya, Fast Company, June 2020

One of the key lessons coming from the COVID-19 pandemic is the need to create more resilient companies. Many organizations think they are resilient, but they are not. The U.S. has lost more than 100,000 businesses due to the virus, seen millions lose jobs, and is experiencing dismal short-term financial and economic outlooks. How does an organization survive and even thrive? Resiliency is the key.

How to Know When it’s Time to Change Course

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[Source illustration: nadia_bormotova/iStock]

Dr. Evans Baiya, Fast Company, May 2020

What happens when you run an experiment and the outcome is not what you had planned?

One of the traps of experimentation is expecting the testing to validate your thinking. It is natural to want the experiment to say yes—even to think that if it doesn’t confirm your idea, it is a failure. Read more.

Finding Opportunity in Times of Worry

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By Dr. Evans Baiya

We can all agree that we are facing challenging times. COVID-19 and public precautions to slow the spread of it have left businesses in a space full of unknowns. And for many people, unknowns equal worry. It is natural for leaders (all people in fact) to feel overwhelmed during moments of crisis, especially crisis that is unpredictable and with many factors they cannot control.

It's Time To Innovate

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Featuring Ron Price and Dr. Evans Baiya, InTrust, Winter 2020

It's a new year, which often signals it's time for a new start - time to put into play some of those ides percolation around your brain. But many a business owner often feels too overwhelmed with the daily task of keeping everything running to think about how to change things up. Many don't know where to start.

Launching a Business? Start With Value

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By Dr. Evans Baiya

The single most important mandate of innovation is to create value. Similarly, one of the mandates of entrepreneurialism is to deliver value. Yet, innovation and entrepreneurialism are not necessarily the same. 

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