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Using Assessments to Motivate Your Sales Team

By Holly Mitchell

When I owned my small business in Boise, Idaho, I decided to run an incentive program amongst my sales team to help them be more goal oriented and to drive sales. I told them that the first person to reach sales of $25,000 for the month would be celebrated with a spa day provided by the company. I encouraged the team members to text the group every time they made a big sale, in the hopes of motivating everyone to compete.

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