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Are we solving the right problem?

By David Quinlan

Imagine an iceberg floating in the middle of the sea. Above the surface sits the impressive tip and rugged edges. What you do not see is what rests below the surface – a massive glacier with peaks and valleys and mass that comprises 90 percent of the entire body.

Defining a problem is like an iceberg. Many organizations make the mistake of trying to fix what they can see above the surface and ignore the root of a problem that sits below the surface.

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