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The 4 Properties of Effective Business Experiments

Experiments Aren’t Just for Scientists, Use This Proven Tool to Improve Your Offerings

By Dr. Evans Baiya

Any business that is looking to launch new offerings, improve processes and solutions, or simply grow should be running experiments. There is an effective way to conduct experiments, and there are many not-so-effective ways. Throughout my career I have been on both sides of that fence—once running hundreds of experiments in an attempt to prove that the product my team had created was right, when other experiments were telling us it was not.

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