Definition :
Convincing others to change the way they think, believe or behave.

Persuasion is the ability to convince others to change their actions, decisions, opinions or thinking. Mastering this competency is the way leaders become leaders. Persuasive people are generally friendly, polite, trustworthy and knowledgeable. In this section, you will learn persuasion tips such as presenting ideas in a logical and reasonable manner, and combining your logic with a positive emotional appeal.

Be sure to take the leadership assessment for this competency and evaluate your skills.