Customer Focus

Identifying Your Ideal Customer (Customer Focus Ep. 3)

In this the final episode of the Customer Focus series, host Dale Dixon and executive advisor Ron Price talk about understanding your ideal customer. Ron unpacks the Drucker Five, his three tips for defining your ideal customer, and ideas to align your business model with your customer. He also tells us when it makes sense to say no to a customer.

A Commitment to Customer Satisfaction (Customer Focus Ep. 2)

Continuing their discussion of customer focus, host Dale Dixon and executive advisor Ron Price talk about customer perception, the noise that gets in the way of customer focus, and how customer connection can be a business differentiator. Ron discusses the Kano customer satisfaction model, and the three levels of customer focus. He tells us how personal touch is possible regardless of the number of customers a company has, and how to see the world through the customers' eyes.

Is the Customer Always Right? (Customer Focus Ep. 1)

Host Dale Dixon and Executive Advisor Ron Price discuss Customer Focus and why he classifies it as a leadership skill instead of a frontline skill. Ron defines the two types of customers, breaks down the SIPOC Model, and gives tips for enhancing customer focus every day. He also gives examples of industries that have used customer focus to enhance business, and one industry that is not excelling at customer focus. Join us next week for a continuation of our discussion on Customer Focus.

How to Create a Focused Brand

Today our guest is Justin Foster, who is an Austin-based brand strategist and the cofounder of Root + River. Justin tells us how growing up on a ranch shaped his business life, and why creating a focused brand is the best way to grow your company. Learn how to determine what your brand should be, three things to do to get there, and the power of creating a heart-based message to reach your audience. Follow Justin at @fosterthinking

A Roadmap for Customer Focus

This week we talk with Greg Mayes, financial advisor and owner of Mayes Financial, about his special brand of customer focus. Greg has formed his business around building customer relationships, and he shares his three tips for creating customer focus within your own company. He discusses the importance of being genuine and making decisions in line with your own guiding principles.

7 Questions to Consider Before Developing In-House Technology for Your Business

By Dr. Evans Baiya, AllBusiness.com, May 2016

Embracing the latest technology can help companies advance their processes, expand to new markets, improve customer experiences, and even attract younger employees.

5 Signs Your Business Is Having a Midlife Crisis—And How to Deal With It

By Emily Soccorsy and Justin Foster, AllBusiness.com, March 2016

Midlife crises are fairly easy to recognize in others, but they’re often not so easy to recognize in yourself—and sometimes even more difficult to recognize when it comes to your company.

Community is the New Advertising

By Courtney Feider

There is a sea-change afoot in the way the world connects. For a couple of years, this has been brewing in the share economy, manifesting in an explosion of B-Corp businesses, and surfacing in self-published dialogue via social media. In 2016, it’s reached a tipping point and has taken root in the business world, showing up in corporations and small and medium businesses in equal measure.  

TCL Video Series: Customer Focus with Whit Mitchell

TCL faculty member Whit Mitchell talks about how Customer focus is recalling from day one that the most important customers you have are the people who are directly reporting to you.

TTI TriMetrix® HD: Customer Focus

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