The Core Competency of Creativity

Our guest today is Courtney Feider, who is an executive coach, a pioneer in the field of creative disruption, and a faculty member for TCL. Courtney talks today about the power of comfortable creative environments and the results of a creative exercise with HP. She expands on the ROI of creativity, putting creativity on the business agenda, and intentional innovation supported by the business model. And she pinpoints how to start to encourage creativity in your company.